As an extra goody, we have gathered just a few of the many influential speakers in the run up to our online conference: Conversion World 2016, to bring you deeper insights into their minds and outlook on the industry of Conversion Rate Optimisation.
Like many marketing trends, CRO has had a heyday and a compartmentalization. Ideally, the ideas and the learnings flow across teams. The execution might be led by junior managers, but the ideas should come from all corners, and even serve as a way to validate executive mandates.
The proof is in the ROI. When we’ve seen 200% increases in variant ideas, we don’t need to make the case all the way to the board.
The benchmark really depends on the similarity of the businesses. If you find a few similar businesses who are willing to be transparent, you can all benefit.
Churn matters, so any unethical manipulations aren’t wise long-term.
I love the a/b testing tool within Kissmetrics because it’s helped us investigate whether any variant is really working for our most qualified customers.