3 CRO Takeaways After Having Hired My Own Agency to Build an Ecommerce Company
It’s an exciting and intoxicating experience to create a business brand from scratch. It’s fun to create the name, the slogan, the logo, the colors, the fonts, and make all the design decisions. However, decisions in this creative phase are often driven by feelings, passion, intention, and egos rather than actual financial models or facts about your customers and what moves them to buy.
So, you’d think a crack team of hardcore web analytics and CRO gurus could build an ecommerce website to sell salon chairs and turn it into an instant success story, right?
Well… maybe not instantly… hold that thought.